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UNBOX is the core experience product launched by MY LUCKY MALL. It is not a traditional product mystery box, but a curated subscription that includes high-frequency essential goods, local brand items, or offline city experience vouchers. The core is to use the "unknown" to break the boredom of daily life.

MY LUCKY MALL is a platform that turns commercial transactions into fun discoveries. We are not a traditional e-commerce shelf; instead, by packaging local brands, high-frequency goodies, and city experiences into "blind boxes," we help users break away from the dullness of algorithmic recommendations and rediscover the surprise of exploring life.

The biggest difference lies in the guaranteed value and the emphasis on offline experiences. Ordinary blind boxes often contain items that are useless or worth less than the purchase price; UNBOX, however, guarantees that the total value of the items inside will exceed the purchase price, and there is a very high chance of including offline experience vouchers that encourage you to explore the city, all with a strong premium feel.

Our strategic headquarters is located in Hong Kong SAR, China. As an international cultural crossroads and an extremely dense lifestyle hub, Hong Kong is the best starting point for us to refine the "urban discovery" experience.

Each UNBOX is a randomly assembled combination of algorithmic and manual curation, and always includes 3-5 high-frequency everyday essentials or experience vouchers. The contents cover local emerging design, fragrance, hidden food spots, coffee, and even exhibition tickets—every unboxing is a one-of-a-kind experience.

Yes! In addition to high-frequency, high-demand value items, UNBOX has hidden A-level and even S-level ultra-high-value rewards (such as top collaborative digital products, luxury lifestyle experiences, etc.). Every time you open it, you have a chance to unlock a major surprise.

The process is very simple: download the App -> choose the category you're interested in or directly get the comprehensive UNBOX -> open it online within the App to receive the reward content -> fill in your address to receive the physical product, or use the generated digital experience voucher to go to a designated offline partner store to redeem the experience.

Yes. To provide the best animated unboxing experience, secure asset management, and smooth offline voucher redemption, the full MY LUCKY MALL service is currently available only through the official iOS and Android mobile app.

Visitors can freely browse content in the App (including Stories and local brand introductions), but to ensure the accuracy of the physical shipping address and the secure binding of experience vouchers, you need to register and log in to an account before opening UNBOX.

You can find the "Contact Customer Service" entry on the "My" page in the App. You can also contact us through the official support channels, and the team will reply as soon as possible.

The MY LUCKY MALL App currently supports iPhones with iOS 14.0 and above, as well as Android phones running Android 9.0 or higher.

In the first phase, we are opening the full experience to the Hong Kong SAR region. Users in other regions can download the App to browse content; the scope of physical delivery and offline voucher redemption is subject to the instructions in the App.

Yes, the App is free for everyone to download, and you can browse Stories content and brand guides for free. Payment is only required when you actively decide to open an exclusive UNBOX.