Stories begin with discovery
About cities, brands, people, and the things that happen beyond any plan.
Meet UNBOX
Meet UNBOX••7 min read
开箱瞬间的化学反应：为什么我们需要未知？
心理学告诉我们，确定的奖励让人满足，而不确定的奖励让人上瘾。深度解析 UNBOX 背后的产品哲学与惊喜设计机制。
Meet UNBOX••5 min read
一次 UNBOX 可以发现什么？
从本地精品咖啡到设计师香氛，揭秘 MY LUCKY MALL 选品团队是如何为城市生活家挑选“未知”的。
Meet UNBOX••4 min read
Start an unplanned discovery with UNBOX
Through UNBOX, MY LUCKY MALL places local brands and city experiences into a single opening. You do not need to write out the whole itinerary first.